This start up company requested a completely new brand design for Fleurology –
a new hair care line of products based on pure, quality and safe ingredients.
a new hair care line of products based on pure, quality and safe ingredients.
It started with the logo and color palette...
![](https://cdn.myportfolio.com/56c345a526ddc45f64925ad0b2eed95d/70165333a471be02d330ff77_rw_600.jpg?h=01bc32f6c15db2db895d8204d0af7648)
Next, the color palette was applied to possible containers
![](https://cdn.myportfolio.com/56c345a526ddc45f64925ad0b2eed95d/6de499c18958bf026c405a4e_rw_1200.jpg?h=760d02cab1b7c40e76df9a51d14f5307)
Not only did I create the branding for Fleurology, I sourced components – label material, bottles, cans, tubes, caps, sprayers, over caps – for the product line. I also specified the purple cap color.
The result – 10 products in total that are currently selling in Walgreen's stores across the United States.
![](https://cdn.myportfolio.com/56c345a526ddc45f64925ad0b2eed95d/d1093e0e1469d51860087e03_rw_1920.jpg?h=1eb13561ea6fd453f87e50ca88061cc6)
![](https://cdn.myportfolio.com/56c345a526ddc45f64925ad0b2eed95d/0db43db04555ad3ae24a6f31_rw_1200.jpg?h=9b6342b08dba2cf6d92cc26e15e838fb)
![](https://cdn.myportfolio.com/56c345a526ddc45f64925ad0b2eed95d/46aab02e7e33c0f6fa46e58c_rw_1920.jpg?h=79dd7e4dfabae294c0e5fb112a535831)
![](https://cdn.myportfolio.com/56c345a526ddc45f64925ad0b2eed95d/54410ff8cf5514f663eb269d_rw_1200.jpg?h=43c6718424d714fc435ecef83160df11)
To support the brand online, I designed and developed the Fleurology website using Word Press.
Click HERE to view the site.
Click HERE to view the site.
![](https://cdn.myportfolio.com/56c345a526ddc45f64925ad0b2eed95d/74c8c8c40eff1744c80ec1ee_rw_1200.jpg?h=2d42ece22f1730ad50899d41b6b319cc)